Biohack your hair & scalp wellness
You invest in the best hair products—but why isn’t your hair improving?
That's because your hair is actually telling you a story about what's happening inside your body. While we all love our external hair care routines (hello, favourite molecular repair mask!), the way we treat our body from the inside impacts hair & scalp wellness far more profoundly.
Diet is king for delivering a well-rounded source of high-impact nutrition, but unfortunately we don’t all live in a world of peace, love and mung beans, so supplements are a great way to provide your body with additional nutritional reinforcement.
BUT, have you ever wondered if your body is actually getting the goodness you're paying for, or if it is going to waste? Fair enough, not all supplements deliver what they promise.
At Apotecari, we don’t just make supplements. We create bioavailable, bioactive formulations that your body can actually use—because results matter.
The key is bioavailability & bioactivity.
Imagine you have your heart set on growing a beautiful plant. Just as plants need the right amount of water, light and nutrition in the right quantity and at the right time, your body needs nutrients in forms and amounts it can actually use. This is where two super-important factors come into play: bioavailability and bioactivity.
Bioavailability = Absorption + Utilisation
Bioavailability refers to how well your body can absorb and use a nutrient after you consume it. Back to our plant analogy- imagine that instead of pouring fertiliser into the soil, you leave it in a sealed bottle next to your plant. That fertiliser might be great at fueling the growth of your plant, but if it’s locked away in packaging, the plant can’t access it so it’s wasted. This is what happens when you take low-quality supplements - they might sound great on the label, but if your body can’t absorb or use them, they’re wasted.
When nutrients are bioavailable, they are absorbed more efficiently in your gut and reach the cells where they are needed to support functions like hair growth, scalp health and overall wellness.
Bioactivity = Results
Even if a nutrient is absorbed, it needs to be biologically active to actually work. Giving your body the wrong form of nutrients is like watering your plant with petrol instead of water.
Bioactivity determines if, and how effectively, a compound supports biological processes like hair growth, immune function, and energy production.
At Apotecari, every ingredient is selected for its bioavailability, bioactivity, and proven impact on hair health. No marketing fluff. No ineffective forms. Just high-potency, science-backed nutrition designed for real results.
What supplement brands don’t want you to know.
Our Founder and CEO, Simone, spent the first 15 years of her career creating supplements for some of the world's top brands, so she knows what goes on behind the scenes.
“Some brands formulate for marketing, others for profit. Many don’t even know how their products work. They use ingredients that sound impressive—but don’t actually do anything for the body, or worse, they mess with hormones which leads to unwanted effects. That’s why so many supplements fail to deliver real results.”
How to choose a supplement that will actually work for you.
You shouldn’t need a PhD to decode a supplement label - but many brands make it difficult on purpose. Next time you’re choosing a supplement, take a moment to pause.
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Get to know the brand. How did the brand start? Who is the founder and do they have real expertise in supplement formulation? Did they create their own formulations or outsource this important work?
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Are they making claims that are too good to be true? Are their reviews verified? Do they have evidence to back up their claims?
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Are they using effective ingredient forms?
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Anything ‘activated’ is ideal. This means that they are supplied to the body in the form that can be used.
For example, Folic acid and Folate are not activated, whereas 5-methyltetrahydrofolate and calcium folinate are activated- even though they are all technically “Vitamin B9”.
Why is this important? For 60 - 70% of people (those with MTHFR genetic mutations), their bodies literally cannot use non-activated forms of B vitamins, so taking them is entirely wasted! -
Minerals in complexes with amino acids, like iron and zinc amino acid chelate are great choices because of their superior absorption compared to alternatives like ferrous fumarate, zinc citrate etc.
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Fermentation of some ingredients can enhance their absorption
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Gentle on the stomach ingredients like calcium ascorbate rather than Ascorbic acid, particularly if you have sensitive digestion.
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Is the brand transparent, or do they hide behind marketing fluff? Do they give clear information about their ingredient amounts and forms?
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Is it Australian made? Australian-made supplements are among the highest quality in the world due to strict regulations and high manufacturing standards.
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More is not better. Megadoses don’t always mean more effective.
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Formulation complexity is important. Too few ingredients could mean that important co-factors are missing. Too many ingredients could mean that nothing is used at sufficient doses.
If in doubt, slide into the brand’s DMs and ask them direct questions. If they’re vague, defensive or avoid answering questions 🚩🚩🚩🚩. The best brands are happy to share their formulation details and how their products work.
At Apotecari, we obsess over ingredient quality, bioavailability, and results—so you don’t have to.
Start your hair & scalp wellness transformation.
Choosing bioavailable and bioactive supplements means that you're not just hoping for results - you're making them happen.
With Apotecari’s science-backed formulations, you’ll never waste money on ineffective, underdosed supplements again.
✅ Premium, high-potency hair & scalp nutrition
✅ Expertly formulated by our team of trichologists, naturopaths & nutritionists
✅ Trusted by salons & professionals who know hair
Don’t settle for guesswork. Choose science. Choose results.
