Hair Hub

This powerhouse vitamin has been used in many beauty products over time, for a very good reason. Often we hear about Vitamin C being used in skin care as it...

We took a look at the most-asked questions that both Apotecari salons and the team at Apotecari HQ receive daily... Here’s the inside scoop.

These balls - plant-based with beauty-boosting benefits from vegan collagen, proteins, antioxidants and native Australian superfoods: creating that moment to breathe, show love to oneself (and whoever you choose to...

Did you know that your hair acts as a time capsule, providing vital information about your inner health? If we are healthy on the inside, the quality, condition, strength and...

The sun’s rays aren't great for your skin, but what about your hair?

With summer around the corner, BeautyCrew approached Apotecari's Simone Abaron for some insights into the bleaching process: the 'how', 'what happens' and 'what we can do to ensure we don't end...