From hair disaster, to renewed self-confidence and

everything in-between as we celebrate 6 years of Apotecari.


In 2013, our founder, Simone, experienced a life-changing hair catastrophe that shattered her confidence and left her with severe hair damage. At the hands of a hair stylist, two interacting treatments resulted in melted and snapped strands. Her waist length locks were replaced with a less than fashionable pixie cut and it felt like her hair would never be the same again. This moment became the catalyst for a journey of resilience, discovery, and the birth of Apotecari as a brand and successful small business. Join us in our 6th Birthday month as we reflect on the transformative path that led to both the renewal of hair confidence and the creation of our scalp and hair health products.



6 Years of a Vision & Mission

Prior to the infamous hair disaster, Simone had worked for some of the best brands in the world developing iconic supplements that continue to transform the health of their customers to this day. Following the fateful trip to the salon, she wore hats and slicked back styles for over 6 months so that the extreme damage was less obvious. Simone’s personal experience ignited a deep desire to understand and heal damaged hair from within and to help others do the same. The journey began with extensive research, using her own expertise in trichology and naturopathy and delving into the science behind hair health. Through education, she gained invaluable knowledge, which would become the foundation for our brand’s mission.


6 Years of Education & Product Development

Driven by the determination to help others regain their hair confidence, Simone embarked on the path of product development. Each formulation was carefully crafted, blending science-backed ingredients with potent formulas. The aim was to create effective, luxurious, and sustainable haircare solutions that would address various hair concerns and nourish the scalp and hair from within. Alongside the formulations were the design and consideration of the packaging, the labels and product photography. The brand was starting to take shape!



6 Years of Product Launches & Events

Over the years, we’ve enjoyed attending various industry events. Apotecari was officially launched at Hair Expo in 2017. In 2018, Simone is invited to Vitafoods tradeshow in Singapore to talk about her experience in product development. In 2019, Hair Food was officially launched with lots of samples to taste! 2019 also saw us exhibit at Hair Expo with Simone invited to educate on Trichology and nutrition. We were also thrilled to be included in Harper’s Beauty Bazaar.

6 Years of Overcoming Challenges & Expanding to New Locations

An expanding business, meant we needed more space and in 2018, we moved from our tiny little office in Waterloo into our own dedicated office & warehouse space in Alexandria.

..then a bit over a year later Covid hit and like most businesses, we had to get (more) innovative…

6 Years of Innovation & Sustainability

As the world is turned upside down, we started working on My Hair Analysis, to bridge the gap between salon visits and isolation. After a couple of years in ideation, we also launch the replenish packs.



6 Years of Meaningful Collaborations

Collaboration has been instrumental in spreading the message of renewed hair confidence. Over the years we have been lucky to partner with like-minded individuals, brands and industry experts, including stylists, trichologists, and influencers, to create a community of support and empowerment. Together, we aim to increase hair confidence around the world through education and products that achieve real, science backed results.


6 Years of Customer Success Stories

The true measure of our success lies in the countless customer success stories we have witnessed. From individuals struggling with hair loss and scalp conditions to those seeking stronger, healthier strands, our products have become catalysts for transformation. The renewed confidence and elevated self-esteem of our customers continue to inspire and motivate us every day.


6 Years of Welcoming New Stockists

Our journey of amplifying hair and scalp confidence wouldn’t be complete without acknowledging the vital role our stockists play in our success. We have fostered strong and meaningful relationships with salons, partnering with passionate professionals who share our vision for transforming hair and scalp health. These collaborations have allowed us to reach a wider audience and provide our transformative products directly to those seeking professional expertise. We value the trust and support of our stockists and remain committed to empowering salons as they play a crucial role in our collective mission. Together, we are making a positive impact in the lives of countless individuals, one salon at a time.



6 Years of Stronger, Healthier, Thicker Hair & Renewed Confidence & Self-Identity

Throughout our six years in business, our unwavering commitment has been to help individuals achieve stronger, healthier, and thicker hair, and a healthy scalp as its foundation. We have witnessed incredible transformations, restoring not only the external beauty of our customers’ hair and scalp but also their inner confidence and self-assurance. By providing potent formulations, science-backed solutions, and holistic approaches, we have empowered countless individuals to overcome hair and scalp challenges and embrace the hair they’ve always desired. As we celebrate this milestone, we reaffirm our dedication to continue pushing boundaries, innovating, and delivering transformative results. Stronger, healthier, and thicker hair and scalp health is not just a slogan; it is our guiding vision and the embodiment of renewed self-expression and beauty.


6 Years of Gratitude & Looking Forward

We are immensely thankful for the trust and support of our customers, stockists, and the entire hair community that has stood by us and believed in our vision. It is your unwavering support that fuels our passion to redefine what is possible in haircare.

As we reflect on our achievements, we also eagerly look towards the future. We are excited to announce that we have an array of new products in the pipeline, meticulously crafted to address emerging hair and scalp concerns. With each innovation, we are committed to staying true to our core values of science-backed formulations, sustainability, and cruelty-free practices. Our aim is to continue empowering individuals to experience the joy of stronger, healthier, and thicker hair and a healthy scalp, and the renewed sense of confidence that comes with it.


“Happiness & confidence are the prettiest things you can wear.”
Taylor Swift


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Author apotecari HQ

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