Introducing Apotecari’s next generation Mane Event®

“Since launching, our pioneering spirit has continued to fuel our quest to lead the ingestible hair care category through expertise, innovation, research, advancements in ingredient design, and ingredient approvals coming out of Australia’s Therapeutic Goods Administration.”

– Simone Abaron, CEO & Head Formulator of Apotecari



Inimitable [i-NIM-i-tuh-buhl]

Not capable of being imitated: matchless

Our best selling, advanced Mane Event® formulation has received a boost.

The original Mane Event formulation is so iconic- it’s helped so many people over the 5+ years it’s been available, so we knew any changes we made would need to add to the already incredible results we’re already seeing. This quest has been realised with the release of Apotecari’s next generation of Mane Event®.

Here’s what’s new

Hairtellectual® Hyaluronic Acid

Trademarked and exclusive to Apotecari, Mane Event® is the first hair supplement to contain this powerful active. Hairtellectual® has been designed to have the lowest allowable molecular weight to ensure best possible bioavailability and absorption. Hyaluronic Acid is known as the quintessential hydration hero for the skin, and this benefit is also relevant in hair care. Apotecari’s exclusive Hairtellectual® creates soft, touchable, plump and resilient strands. Thanks to the brilliance of Hairtellectual® hyaluronic acid, we can now increase the thickness of the hair by plumping each strand; one of the first benefits a lot of our customers notice when starting their Mane Event journey is the root lift because of the new hair pushing through. This helps to also create the appearance of volume.

The formulation is still more comprehensive than any other hair supplement on the Australian market with 17 potent active ingredients.

Here’s what you can expect to find in the new & improved Mane Event formulation

Result-driven, science-based ingredients, already proven in the original Mane Event formulation:

AMINO ACIDS: Cysteine (the most abundant amino acid in hair) & Methionine
Amino acids are the building blocks of protein and are necessary for hair structure.

Activated means that they are supplied in the form that the body can use immediately. Standard B vitamins found in other formulations require conversion to their active forms before the body can use them.

Silica gives architectural strength to bones and tissues (e.g skin, blood vessels, and hair) and is a component of collagen and elastin to create high-impact shine.

An additional exclusive ingredient:

Hyaluronic Acid is known as the quintessential hydration hero for the skin, and this benefit is also relevant in hair care. Mane Event® is the first and only hair supplement to contain this powerful active. Apotecari’s exclusive Hairtellectual® creates soft, touchable, plump and resilient strands.

Increased levels of key ingredients:

Involved in moderating the hair growth cycle, Biotin is important for metabolic regulation, protein synthesis, growth and development of tissues. It supports the production of Keratin to reduce hair fall and thinning hair. Biotin is also involved in the production of fatty acids to support sebum levels for a nourished scalp and hydrated strands.

Essential for the production of collagen and cross-linking of keratin fibres, vitamin C supports hair and scalp strength, integrity, resilience and elasticity. Vitamin C is a potent antioxidant which creates protection of the hair follicle and melanin from free radical damage which may impact hair growth & strength and hair colouration.

Iron supports red blood cell production- responsible for the nourishment of the hair follicle. Iron is essential for energy production and the production of hormones (e.g. thyroid hormones), which may have a direct impact on hair health and hair loss.

Essential for the normal structure and function of cell membranes, Zinc supports the structural integrity of the hair. It is required for the production of keratin and essential fatty acids, supporting the nourishment & hydration of the hair and scalp. Zinc is responsible for antioxidant activity and essential for healthy nervous system function and hormone balance.


A cleaner formulation

With the removal of some allergens (phenylalanine and sulfites), and the continued avoidance of other allergens and questionable ingredients (e.g. animal ingredients like shark cartilage, shellfish and fish, titanium dioxide and tartrazine), the Mane Event ® formulation is now cleaner than ever before, making it more accessible to more people. Mane Event ® is a vegan formulation, with NO ADDED: wheat, gluten, sesame, nuts, dairy, lactose, shellfish, egg, artificial colours, sweeteners, flavours, or preservatives.


Some things never change

The formulation is still targeted to boost hair growth and strength, and reduce hair loss at its core. We’re as committed as ever to delivering the results you have come to know and love.

  • Created by Naturopaths & Trichologists
  • Science-based
  • Australian-made
  • Vegan & cruelty-free

Directions for use
Take 2 capsules daily with food for 3 months to achieve best results.

Available options:

60 capsules (30 days) in signature biophotonic bottle: $54.95
60 capsules (30 days) in home-compostable replenish pack: $49.95
120 capsules (60 days) in signature biophotonic bottle: $99.95
180 capsules (90 day) kit: $139.85 (valued at $154.85)

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Author apotecari HQ

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